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We are proud to share that AURA has been named a Gold Edison Award winner — one of the most prestigious honors in innovation, recognizing breakthrough technologies that transform industries and improve lives. Since 1987, the Edison Awards have celebrated the world's most consequential innovators, with past honorees including Steve Jobs, Sir Jony Ive, Jensen Huang of NVIDIA, and Pat Gelsinger of Intel, and corporate winners spanning Apple, IBM, General Electric, and Tesla. To be recognized among this group is a profound honor — and a powerful signal that automating the IVF laboratory to deliver precision fertility care at scale is an idea whose time has come.

We are proud to share that AURA has been recognized as a finalist for one of the most prestigious design honors in the industry. Fast Company's Innovation by Design Awards celebrates organizations pushing the boundaries of design through products and projects that make the world a better, more interesting place. This recognition is a testament to our team's commitment to purposeful, forward-thinking design.

As a company headquartered in New York City, Conceivable is proud to have been named to the Digital Health New York 100 list for the second consecutive year. Recognition from DHNY confirms what clinical results already proved: automation has moved from theoretical to validated.

Our paper "A digitally controlled, remotely operated ICSI system: case report of the first live birth" was Reproductive BioMedicine Online's most downloaded paper last year (over 16,000 downloads) and won the Robert G. Edwards Prize for best original paper of 2025 — named after the Nobel laureate who pioneered IVF. It documents our CSO Jacques Cohen performing ICSI from New York while the cells were in Guadalajara, 3,700 kilometers away, resulting in a healthy baby boy. Having trained under Edwards himself at Bourn Hall, Jacques receiving this award for work that extends his mentor's legacy feels like a moment of profound continuity in reproductive medicine.

Funding supports U.S. market launch of AURA, World’s first AI-powered automated IVF lab

Now in its sixth year, the New York Digital Health 100 (DH100) continues to highlight the most exciting and innovative digital health startups in the area. This year’s list welcomes 48 new companies—bold startups poised to address some of the healthcare industry’s toughest challenges.