The World's First Automation-Assisted IVF Lab

Physical AI brought to reproductive medicine.

Problem

1 in 6 people are affected by infertility, a medical condition treatable by a Nobel Prize–winning therapy.

In much of the world, a single IVF cycle costs more than a year's income, putting it out of reach for most who need it.

Opportunity

Around 750,000 babies are born through IVF each year.

The American Society of Reproductive Medicine (ASRM) estimates that the true demand for IVF is at least 12M babies per year.

Closing that gap is why Conceivable exists.

Solution

Automation is the path to IVF at scale.

AURA, Conceivable's automation-assisted IVF lab, is physical AI applied to embryology. AURA can make IVF more accessible for millions by improving outcomes and creating a new standard of care.

Automation Achieves

AURA's precision robotics, advanced optics and proprietary software support the embryologist with a consistency that manual workflows struggle to sustain, helping the team perform at its best in every cycle.

Precision

Data Flywheel

Every cycle AURA runs generates granular, standardized process data that no conventional lab can produce. As more cycles run, the dataset — and the models trained on it — compound, ensuring product improvements.

Scale

Global demand for IVF is rising faster than the world's labs can meet by hand. Each cycle takes more than 200 precise steps, and automating them is what unlocks scale, letting a skilled team deliver many times the cycles they could manually, and extending expert embryology to more patients in more places.

Cost Reduction

The primary driver of IVF cost isn't the procedure, it's how many cycles it takes to get a baby. AURA's precision will cut the average number of cycles per baby in half, which cuts the cost per baby in half.

The IVF Lab Re-imagined

AURA's six integrated workstations span the full IVF lab workflow. With machine precision, AURA combines sperm and egg to produce an embryo.

Learn More About Aura

The Evidence

Conceivable has built a platform to optimise safety, maintain consistency and achieve success at scale.

Conceivable's technology is being proven in the clinic in an IRB-approved study. To date, the company has achieved over 30 live births and more than 60 pregnancies.