Live in Mexico City: AURA Is Now Operational at New Hope Mexico
AURA, Conceivable’s AI-powered IVF laboratory, is now live in Mexico City. Explore what visitors are saying after seeing the world’s first fully integrated, automated IVF system in action at Hope IVF.
This year marks a major milestone for Conceivable Life Sciences: our AI-powered automated IVF laboratory, AURA, is in clinical operation at Hope IVF in Mexico City.
After years of R&D, validation studies, and careful design, AURA is no longer theoretical—it’s a functioning system. It’s processing samples, supporting patients, and showing visitors from around the world what the future of IVF really looks like.
Seeing Is Believing: The Power of Live Demonstration
Over the last few months, Hope IVF has welcomed a steady stream of industry leaders, reproductive medicine specialists, embryologists, investors, and journalists through its lab doors. Their mission? To witness AURA in action.
From its track-based robotic handler to its precision ICSI, vitrification, and embryo culture systems, AURA is impressive to behold. But beyond the tech, what assures most visitors is how seamlessly it integrates into a real-world lab environment, complementing (not replacing) the expertise of the embryology team.
“Everyone who sees it gets it,” said Joshua Abram, Conceivable’s Chairman. ““There’s something about standing in front of AURA, watching a machine prepare a dish or perform the single cell surgery of combining sperm and egg to create an embryo while the team supervises—it connects the dots in a way that no diagram or deck can. One thing everyone says: ‘Yes it is a reimagination of the lab. But they also all say it is very familiar and made sense to them.’”
An International Audience: Who’s Been Visiting?
The visitors to Hope IVF have come from across sectors and continents, including:
Reproductive endocrinologists and embryology directors from top U.S. and LATAM clinics
Health system leaders exploring public-private partnerships
Strategic investors in women’s health and medtech
Technology media and digital health journalists
Potential commercial partners for international expansion
The feedback has been overwhelmingly positive, with many commenting on AURA’s “hypnotic precision” and the sense of inevitability it brings. James Graham, VP of Lab Operations US Fertility said, “AURA has the potential to change the course of fertility treatment like nothing has before.” Neil Shaw, Chief Medical Officer at Maven Clinic said: “Today embryology is an artisan craft dependent on expert but fallible human beings…automation will standardize quality, decrease costs, and democratize access to fertility assistance for people in need.”
From Prototype to Platform
For visitors and Conceivable’s own team alike, AURA’s performance in Mexico City demonstrates how it is a scalable platform designed to:
Reduce human variability in IVF lab outcomes
Increase cycle capacity for busy clinics
Encourage collaboration
Boost research and data
Free up embryologists to focus on high-impact decision-making
Expand access to high-quality IVF care globally
With expansion on the horizon, the work in Mexico City is setting the stage for a much larger rollout, including a US launch in early 2026..
Ready to Visit AURA?
Whether you're a clinician, policymaker, technologist, or investor—if you're curious about the real-world application of IVF automation, we invite you to see AURA in action.